2020-2022
IxDF Bootcamps Site
UX ResearchUX Design
Designed and shipped landing/signup pages for IxDF Bootcamps that attracted $2.8m gross revenue in the first 6 months.
Situation
IxDF launched an ambitious new Bootcamp program, and needed landing pages that worked with advertising creative to increase conversions.
Task
Design and ship landing pages for all Bootcamps to maximize conversions and minimize onboarding efforts.
Result
The new Bootcamp program brought in 1200 students x $2,400=$2.8m gross revenue in the first 6 months.
Team/Stakeholders
- •Sunandita, Director of Growth
- •Nadya, Director of Bootcamps
- •Alies, Back End Developer
- •Hasan, Front End Developer
Actions
- •Research—Surveys of 2,000 members, Interviews with 20 members
- •Definition—Competitive Analysis, Wireframes, User Testing
- •Design—high fidelity screens, 3x iteration
- •Documentation—Design decisions—especially pricing, image choices, schedules, copy