2020-2022
IxDF Journey Mapping Course
UX ResearchUX Design
Designed, created and shipped a 6-week course on Journey Mapping that became one of the IxDF's top 3, with over 9k students in the first 6 months.
Situation
Hundreds of Members requested a Journey Mapping course, and journey mapping articles, topic definitions were among our top 5 external traffic generators.
Task
Designed, produced and shipped a 6-week journey mapping course.
Result
Shipped the course in November of 2021. It is among the 3 most popular courses on the platform with 8,000+ enrollments.
Team/Stakeholders
- •John, Copy Editor
- •Gustavo, Video
- •Matt, Contributor
- •Indi, Contributor
- •Kai, Contributor
Actions
- •Research—Surveys of 1,300 members, Interviews with 5 members
- •Definition—Course journey map, learning outcomes, contributors, budget
- •Design—Wrote text, assessments, exercises, video storyboards and scripts
- •Documentation—Rewrote editorial guidelines for new course format