IxDF Bootcamps Site
Designed and shipped landing/signup pages for IxDF Bootcamps that attracted 1200 students x $2,400=$2.8m gross revenue in the first 6 months.
IxDF launched an ambitious new Bootcamp program, and needed landing pages that worked with advertising creative to increase conversions.
Design and ship landing pages for all Bootcamps to maximize conversions and minimize onboarding efforts.
- Sunandita, Director of Growth
- Nadya, Director of Bootcamps
- Alies, Back End Developer
- Hasan, Front End Developer
- Research—Surveys of 2,000 members, Interviews with 20 members.
- Definition—Competitive Analysis, Wireframes, User Testing
- Design—high fidelity screens, 3x iteration.
- Documentation—Design decisions—especially pricing, image choices, schedules, copy.
The new Bootcamp program brought in 1200 students x $2,400=$2.8m gross revenue in the first 6 months.