IxDF Referral System
Redesigned and shipped the new IxDF referral system that enabled Admins to manage new types of referrals and gain an average of 50% more referrals or $77k in each of the three months after launch.
Referrals create 15% of IxDF’s revenue. The referral system needed critical data, management tools, and decision tools so that Admins could handle new types of referrals.
Designed and shipped the new referral system in 8 weeks.
- Sunandita, Director of Growth
- Mads, Co-Founder
- Alies, Back End Developer
- Hasan, Front End Developer
- Daniel, Senior Product Designer
- Research—Interviews w/ Admins and EP’s
- Definition—breadboards, analytics verification, wireframes, testing, iterations
- Design—high fidelity screens, 4x iteration.
- Documentation—imperative for international team, post MVP iterations
- Testing—QA and user testing
Shipped the feature on time. Average of 50% more referrals or $77k in each of the three months after launch.